Express Credit Union

Express Credit Union, Seattle’s first low-income credit union, hired The Keller Group to plan and manage its outdoor grand re-opening celebration and to assist in media outreach. The event was designed to launch the credit union, raising its visibility in the community with potential funders and new members.  The official ribbon-cutting ceremony featured speeches from community and business leaders, lots of fun food, the Seahawks’ mascot Blitz and a jazz ensemble from Garfield High School. Television and radio news crews were on-hand and a Hispanic radio station broadcast throughout the event, encouraging listeners to attend. The event created the desired “buzz” and resulted in more than 300 new members.

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